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With a new landmark global agreement on nature directing governments to eliminate harmful subsidies, align financial flows with a nature-positive future, and require the private sector to disclose nature-related risks and opportunities, the smart money is on implementation and investment in nature. It may not be perfect but the long-anticipated Kunming-Montreal Global Biodiversity Framework (GBF) agreed last month finally recognises the urgent need to address the neglected side of the dual climate and nature crisis. As António Guterres put it recently in Davos, we must “stop our self-defeating war on nature”. The GBF’s goal of halting and reversing biodiversity loss by 2030 finally provides the world with a lodestar for action on nature akin to the Paris Agreement’s 1.5°C target for limiting global warming. And its implementation at national and sectoral level will require companies, financial institutions, and investors to act.