Justin Woolford

Storyteller, writer, photographer — inspired by nature, environment, people. Based in Bristol, UK.
justin@thechangeco.org
+44 (0)7772 272 624

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Medium • 17th October 2018

Transforming shared water risk into collective opportunity

We live in times of unprecedented change. Partnership and collaboration are paramount. The global challenges — and opportunities — we face are too big and too complex for one business, NGO or government to tackle alone. Looking beyond our own borders, working pre-competitively across sectors, engaging in stakeholder dialogue and mastering stewardship of natural resources, are all fundamentals of business success. And the UN Sustainable Developments Goals (SDGs), our blueprint for a sustainable world, will only be met through collective effort.

Medium • 15th October 2018

Investing wisely in water requires much better information

WWF is in the business of saving life on Earth. And even though we don’t like to put a price on nature, we can. Every year, the services that nature delivers, such as freshwater, pollination, soil fertility and climate regulation, are worth an estimated US$125 trillion to the global economy.

Medium • 18th September 2018

Now let’s convert climate commitment into financial action

In San Francisco last week, we saw signs of hope. At the Global Climate Action Summit (GCAS), mayors, governors, chief executives, investors and citizens redoubled commitments to driving decarbonization of the global economy.

Medium • 30th August 2018

How WWF and H&M made water stewardship core business

World Water Week’s 2018 theme, ‘water, ecosystems and human development’, reminds us that freshwater is not only a shared resource, fundamental for well-being, enterprise and prosperity, but also that its scarcity is a shared risk.

LinkedIn • 24th July 2018

The changing face of partnerships and corporate sustainability

When I joined WWF’s Global Partnerships team in 2010, my ambition was to make sustainability an integral part of doing good business. A decade ago, most companies were grappling with sustainability, and asking what it meant for business. Now it’s the other way around. Companies are asking what their business means for sustainability. It’s a fundamental shift.

Pacific Standard • 19th July 2018

Tracks in the Sand

Around the world, camels are disappearing, along with the cultures and traditions of the people who have kept them. Hindu pilgrims washing away their sins in the sacred lake, Ferris wheels on the horizon, the crackle of distant loudspeakers, hot air balloons in the dawn sky, and camels. Everywhere camels, as far as the eye could see—barking, stinking, munching, spitting, crapping, and snorting in all their glory.

MAVA Foundation Newsletter • 20th June 2018

If you take care of birds …

This April, something extraordinary happened in the world of bird conservation. Over four days in Abu Dhabi, scientists, policymakers, businesses, NGOs and donors from 100 organisations and 70 different countries came together in the world’s first-ever global Flyways Summit.

Medium • 21st May 2018

Reversing nature loss is everyone’s business

From harnessing solar energy to mastering self-assembly and temperature regulation, nature beats human ingenuity and engineering hands down. Nature is amazing, beautiful, terrifying, nourishing, essential — and smart.

Mongabay • 3rd May 2018

There is still a chance to save the Sumatran rhino

Captive breeding is a controversial strategy in the conservation community. From the unpredictable nature of capturing and relocating wild animals to the vagaries of advanced reproductive technology or unsuccessful coupling, it is a challenging and risky undertaking. Above all perhaps, it is a tacit admission of failure to protect and conserve an animal in the wild – seemingly an altogether more noble approach.

Medium • 2nd May 2018

Sport’s responsibility to our planet

Vanquishing high mountain cols in the Tour de France. Going the distance in Sweden’s Vasaloppet cross country ski race. Conquering the icy face of the Eiger. Mastering the seas in the Volvo Ocean Race. All feats of daring, courage, skill and endurance. And all awe-inspiring examples of how we, as a species, are drawn to test our wit, will and strength in sporting endeavour in the natural environment.

WWF / UEFA • 2nd May 2018

Playing For Our Planet [Preface]

As sporting men and women, it is in our nature to compete, to challenge, to win – but also to show respect, embody fair play and take responsibility. In and through our games, we should show nature and life on Earth the same regard we show each other, for that it is the essence of who we are and what we do. We are as dependent upon nature’s gifts as we are on our friends, family, fans and team-mates. And it is time that we truly started playing for our planet.

Leonardo Dicaprio Foundation • 21st March 2018

View from space reveals extent of fishing on global ocean [EDITING]

We’ve known for some time that our planet from space is more blue than green. Yet the global ocean still remains largely a mystery. Fishing activity in particular has long been hard to monitor, and the full extent of its global reach has remained mostly unknown, until now.

Medium • 20th March 2018

Seven Ways Your Business Can #Connect2Earth

For Earth Hour 2018, at 8.30pm local time on March 24th, we are inviting the world to #Connect2Earth to spark a global conversation about our relationship with nature and how we can live more sustainably. For business, this means asking what your company or sector can do for nature and sustainability rather than what they can do for you, and how enterprise can serve purpose and responsibility.

PAN UK, Solidaridad, WWF • 16th February 2018

Sustainable Cotton Ranking 2017 [EDITING]

Used in hundreds of everyday items, from clothes and bed linen to mattresses, towels and even bank notes, cotton is ever present in our lives. It is a key raw material for the textile industry and represents about 30% of all fibre used in the sector. Globally, around 30 million hectares are planted with cotton, accounting for more than 2% of total arable land3, and producing approximately 25 million metric tonnes (MT) of cotton annually. Grown in around 80 countries, more than 100 million households around the world are directly engaged in cotton cultivation, relying on it for their income. Full report and summary here: http://www.sustainablecottonranking.org/

WEF Agenda • 1st February 2018

Can blockchain serve business, people and planet? WWF

We should embrace the revolution — but beyond radical transparency, automation, smart contracting and elimination of uncertainty and blind trust, only the vision and ingenuity of people and partnerships can realise the true potential of blockchain technology for our wellbeing, enterprise and future prosperity.

MAVA Foundation • 26th January 2018

Hero Stories – MAVA Foundation

At the heart of all our work are 'heroes' - passionate people dedicated to delivering effective and lasting conservation. With the conservation community, these inspirational partners are our greatest asset. Without them, we could not achieve our mission. Read some of our heroes' stories here – find out more about their incredible work, what makes them unique partners, what challenges they face, and their hopes for the future.

LinkedIn • 26th January 2018

Pride & Partnership - in life as in sport, teamwork and commitment never fail

During the race at Penrith Lakes, as our crew worked together for the 5 minutes and 47.91 seconds it took us to cover the 2000m course and cross the line utterly spent, I knew – and felt in my bones – that we were giving all that we possibly could. At the finish, there was nothing left in the tank. Securing silver was absolutely the best result we could have achieved. For me, there have never been any ‘what ifs’.

MAVA Foundation • 26th January 2018

MAVA Foundation - main website

Investing in People and Nature. We support conservation that benefits people and nature – by funding and working closely with select partners in the Mediterranean, West Africa and Switzerland.

Medium • 8th December 2017

Bristol Fashion — shipshape or slipshod? – Bristol Magpie

Nevertheless, recycling is only one part of the solution. And BTR can’t change the system or create a circular economy on its own. This is fantastic work of which Bristol...

Medium • 24th November 2017

Natural Connection and Universal Truth in Wild Places — in conversation with James Morgan

Natural Connection and Universal Truth in Wild Places — in conversation with James Morgan James Morgan is an award-winning film director and photographer whose clients include Apple, the BBC, and National Geographic.

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